Stakeholder Analysis And Prioritization
Escarus offers a qualitative perspective as well as quantitative approaches in its stakeholder analysis projects. Execution of stakeholder analysis projects is divided into two stages, namely qualitative and quantitative research. A stakeholder experience story that is closest to the true story is achieved using both methodologies. The same conceptual framework is used in both in-depth interview and survey stages so that the conducted analysis has an integrity. Thus, the qualitative and quantitative stages of a research are discussed within a single framework feeding one another.
Using the online survey method in quantitative research stage of its stakeholder analysis, Escarus measures the perceptions and sustainability priorities of the organization through the questions it raises. As for the qualitative stage of the research, it discloses the perceptions and attitudes through the in-depth interviews conducted by the target audience in their natural business environment.